I'm Will Rockel, a lead product designer specialised in distilling complexity into clarity.
I've shipped SaaS products used by millions of people across medical technology, environmental markets, real estate, and HR analytics. I excel at working in complex domains, stepping into ambiguous situations and building the direction that lets teams do their best work.
Outside of product design I maintain a creative practice including photography, illustration, painting, and physical objects. Currently I'm exploring ways of building with AI including personal tools and iOS apps.
Contact me at hi@wrockel.com